19 06, 2017

Rediscovering the Value of Direct Mail Marketing in the Digital Age

Today’s average consumer is exposed to hundreds of advertisements with every web search. Over-exposure paired with decreasing attention spans-  just eight seconds for the average online consumer-  can be difficult to get your message to the forefront of their mind. So how does a business break through the clutter and extend those eight seconds? The [...]

6 06, 2017

Today’s Retrofit Presses: Meeting the Demand for Digital Printing

It’s not news that digital printing is on the rise. But what is surprising is just how fast digital printing is growing.  A market study conducted by Smithers Pira, entitled The Future of Digital Printing to 2024, reports that in 2013, the global digital print market was worth $120.9 billion. By 2024, Smithers Pira projects [...]

21 05, 2017

From Mail House to Omnichannel Communications – One Provider’s Journey

As businesses demand more from their marketing investment, many are turning to omnichannel communications. These marketers find that integrating a variety of marketing communication tactics into a cohesive campaign means they can generate a better return on their marketing investment. But for many companies, the process of becoming an “omnichannel provider” may sound daunting. To [...]

16 05, 2017

Memjet-Powered Mailing Solutions on Display at the National Postal Forum

  Marketers are fighting for the attention of an increasingly distracted consumer. As these consumers spend more time in their digital world, an interesting trend has emerged: the power of print. Printed direct mail has been proven to be a communications powerhouse; not only can it capture the consumer’s attention, it can also motivate them [...]

10 05, 2017

Memjet Sponsors Webinar on the Value of Inkjet in Omnichannel Marketing

To be successful today, commercial printers need to balance a combination of business objectives: expanding the range of services they offer and delivering those services efficiently. Digital inkjet is ensuring that more and more commercial printers can achieve these goals. Alan and Lisa Thompon, Owners of Flex Digital During this interactive webinar, “Production [...]

30 03, 2017

Successful Direct Mail Starts on the Outside

Want to create more visually appealing direct marketing campaigns for your clients? Work from the outside in and start with the envelope. An article in Direct Marketing News cites research that says: "69% of consumers would be more likely to open a mail piece with color text and graphics compared to a plain white envelope [...]

16 03, 2017

From Preprinted Shells to Full Color Documents

In our last post, we told you about the transactional printing shop Laser Print Plus (LPP). Using the Super Web WEBJet™ 200D, LPP is able to move away from preprinted shells and produce the entire document on demand, in full color. As a result, LPP now turns jobs around in one-tenth of the time it would take on a single [...]

14 03, 2017

Memjet Highlights New Business Opportunities at the INg Annual Forum

This week, Memjet will be on the road, speaking at the 2017 INg Annual Forum in Tucson, Arizona. Sponsored by the Imaging Network Group, The Annual Forum brings together members and vendor partners in the transactional and direct mail industry for interactive discussions on the key business and technical issues facing their companies. At the event, [...]

27 02, 2017

Is Your Business Ready for Packaging and Labeling?

This week, the PACK EXPO East tradeshow kicks off in Philadelphia. PACK EXPO East is a relatively new event in the packaging and labeling industry. In 2015, the Association for Packaging and Processing Technologies (PMMI) organized the first PACK EXPO East. In the two years since its inception, the event has grown to include over [...]

20 02, 2017

Opening New Markets in Packaging

George Moretti The Memjet team recently got the chance to meet with George Moretti. He’s the dynamic partner of Innovative Integrated Solutions (IIS), a packaging and fulfillment company located in upstate New York. IIS recently purchased the Memjet-powered Xante Excelagraphix 4800 to produce customized, short-run packaging for their clients. George says the solution [...]