31 07, 2017

Supercharging your Superfood Packaging

Superfoods are one of the food industries largest growing markets. Loosely defined, a superfood is any food thought to have heightened nutritional benefits and functional uses for one's health. With an increasing public interest in health in wellness, superfoods are having more than a moment in the world of food. Between 2011 and 2015 there [...]

11 07, 2017

Creating a Customized Packaging Experience is the Boost your Business Needs

In a world where e-commerce is quickly becoming king, brown boxes and bubble wrap packaging are no longer going to cut it. Online shopping is expanding three times higher than the retail industry in general with online retail estimated to grow 8 to 12 percent in the next year, according to the National Retail Federation. [...]

29 06, 2017

Taking a Closer Look: How to Test, Track, and Tailor your Direct Mail Campaigns.

In our latest webinar “Going Beyond the #10 Envelope: How to Design Direct Mail to Maximize Revenue,” we partnered with Modern Postcard to highlight the continued relevance of direct mail marketing in the digital age and discuss essential strategies and design elements to utilize in direct mail campaigns. From choosing which stylistic features to include- full-bleed, unique-shapes, [...]

19 06, 2017

Rediscovering the Value of Direct Mail Marketing in the Digital Age

Today’s average consumer is exposed to hundreds of advertisements with every web search. Over-exposure paired with decreasing attention spans-  just eight seconds for the average online consumer-  can be difficult to get your message to the forefront of their mind. So how does a business break through the clutter and extend those eight seconds? The [...]

6 06, 2017

Today’s Retrofit Presses: Meeting the Demand for Digital Printing

It’s not news that digital printing is on the rise. But what is surprising is just how fast digital printing is growing.  A market study conducted by Smithers Pira, entitled The Future of Digital Printing to 2024, reports that in 2013, the global digital print market was worth $120.9 billion. By 2024, Smithers Pira projects [...]

21 05, 2017

From Mail House to Omnichannel Communications – One Provider’s Journey

As businesses demand more from their marketing investment, many are turning to omnichannel communications. These marketers find that integrating a variety of marketing communication tactics into a cohesive campaign means they can generate a better return on their marketing investment. But for many companies, the process of becoming an “omnichannel provider” may sound daunting. To [...]

16 05, 2017

Memjet-Powered Mailing Solutions on Display at the National Postal Forum

  Marketers are fighting for the attention of an increasingly distracted consumer. As these consumers spend more time in their digital world, an interesting trend has emerged: the power of print. Printed direct mail has been proven to be a communications powerhouse; not only can it capture the consumer’s attention, it can also motivate them [...]

10 05, 2017

Memjet Sponsors Webinar on the Value of Inkjet in Omnichannel Marketing

To be successful today, commercial printers need to balance a combination of business objectives: expanding the range of services they offer and delivering those services efficiently. Digital inkjet is ensuring that more and more commercial printers can achieve these goals. Alan and Lisa Thompon, Owners of Flex Digital During this interactive webinar, “Production [...]

30 03, 2017

Successful Direct Mail Starts on the Outside

Want to create more visually appealing direct marketing campaigns for your clients? Work from the outside in and start with the envelope. An article in Direct Marketing News cites research that says: "69% of consumers would be more likely to open a mail piece with color text and graphics compared to a plain white envelope [...]

16 03, 2017

From Preprinted Shells to Full Color Documents

In our last post, we told you about the transactional printing shop Laser Print Plus (LPP). Using the Super Web WEBJet™ 200D, LPP is able to move away from preprinted shells and produce the entire document on demand, in full color. As a result, LPP now turns jobs around in one-tenth of the time it would take on a single [...]