In a world where e-commerce is quickly becoming king, brown boxes and bubble wrap packaging are no longer going to cut it. Online shopping is expanding three times higher than the retail industry in general with online retail estimated to grow 8 to 12 percent in the next year, according to the National Retail Federation. [...]
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In our latest webinar “Going Beyond the #10 Envelope: How to Design Direct Mail to Maximize Revenue,” we partnered with Modern Postcard to highlight the continued relevance of direct mail marketing in the digital age and discuss essential strategies and design elements to utilize in direct mail campaigns. From choosing which stylistic features to include- full-bleed, unique-shapes, [...]
Today’s average consumer is exposed to hundreds of advertisements with every web search. Over-exposure paired with decreasing attention spans- just eight seconds for the average online consumer- can be difficult to get your message to the forefront of their mind. So how does a business break through the clutter and extend those eight seconds? The [...]
It’s not news that digital printing is on the rise. But what is surprising is just how fast digital printing is growing. A market study conducted by Smithers Pira, entitled The Future of Digital Printing to 2024, reports that in 2013, the global digital print market was worth $120.9 billion. By 2024, Smithers Pira projects [...]
As businesses demand more from their marketing investment, many are turning to omnichannel communications. These marketers find that integrating a variety of marketing communication tactics into a cohesive campaign means they can generate a better return on their marketing investment. But for many companies, the process of becoming an “omnichannel provider” may sound daunting. To [...]
Marketers are fighting for the attention of an increasingly distracted consumer. As these consumers spend more time in their digital world, an interesting trend has emerged: the power of print. Printed direct mail has been proven to be a communications powerhouse; not only can it capture the consumer’s attention, it can also motivate them [...]
To be successful today, commercial printers need to balance a combination of business objectives: expanding the range of services they offer and delivering those services efficiently. Digital inkjet is ensuring that more and more commercial printers can achieve these goals. Alan and Lisa Thompon, Owners of Flex Digital During this interactive webinar, “Production [...]
Want to create more visually appealing direct marketing campaigns for your clients? Work from the outside in and start with the envelope. An article in Direct Marketing News cites research that says: "69% of consumers would be more likely to open a mail piece with color text and graphics compared to a plain white envelope [...]
In our last post, we told you about the transactional printing shop Laser Print Plus (LPP). Using the Super Web WEBJet™ 200D, LPP is able to move away from preprinted shells and produce the entire document on demand, in full color. As a result, LPP now turns jobs around in one-tenth of the time it would take on a single [...]
This week, Memjet will be on the road, speaking at the 2017 INg Annual Forum in Tucson, Arizona. Sponsored by the Imaging Network Group, The Annual Forum brings together members and vendor partners in the transactional and direct mail industry for interactive discussions on the key business and technical issues facing their companies. At the event, [...]