As businesses demand more from their marketing investment, many are turning to omnichannel communications. These marketers find that integrating a variety of marketing communication tactics into a cohesive campaign means they can generate a better return on their marketing investment. But for many companies, the process of becoming an “omnichannel provider” may sound daunting. To [...]
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Marketers are fighting for the attention of an increasingly distracted consumer. As these consumers spend more time in their digital world, an interesting trend has emerged: the power of print. Printed direct mail has been proven to be a communications powerhouse; not only can it capture the consumer’s attention, it can also motivate them [...]
To be successful today, commercial printers need to balance a combination of business objectives: expanding the range of services they offer and delivering those services efficiently. Digital inkjet is ensuring that more and more commercial printers can achieve these goals. Alan and Lisa Thompon, Owners of Flex Digital During this interactive webinar, “Production [...]
Want to create more visually appealing direct marketing campaigns for your clients? Work from the outside in and start with the envelope. An article in Direct Marketing News cites research that says: "69% of consumers would be more likely to open a mail piece with color text and graphics compared to a plain white envelope [...]
In our last post, we told you about the transactional printing shop Laser Print Plus (LPP). Using the Super Web WEBJet™ 200D, LPP is able to move away from preprinted shells and produce the entire document on demand, in full color. As a result, LPP now turns jobs around in one-tenth of the time it would take on a single [...]
This week, Memjet will be on the road, speaking at the 2017 INg Annual Forum in Tucson, Arizona. Sponsored by the Imaging Network Group, The Annual Forum brings together members and vendor partners in the transactional and direct mail industry for interactive discussions on the key business and technical issues facing their companies. At the event, [...]
This week, the PACK EXPO East tradeshow kicks off in Philadelphia. PACK EXPO East is a relatively new event in the packaging and labeling industry. In 2015, the Association for Packaging and Processing Technologies (PMMI) organized the first PACK EXPO East. In the two years since its inception, the event has grown to include over [...]
George Moretti The Memjet team recently got the chance to meet with George Moretti. He’s the dynamic partner of Innovative Integrated Solutions (IIS), a packaging and fulfillment company located in upstate New York. IIS recently purchased the Memjet-powered Xante Excelagraphix 4800 to produce customized, short-run packaging for their clients. George says the solution [...]
As producers and manufacturers of packaging and label products strive to keep up with changing consumer demands, the next generation of inkjet printing technology is reshaping how and where packaging is produced. As WestPack , the first big packaging event of the year, gets underway, we look at the trends that are driving these changes and [...]
In the competitive e-commerce marketplace, manufacturers and retailers are increasingly looking for ways to improve their customers’ experiences. Today, these businesses have found a powerful customer-relations tool in an unlikely place: the package that holds and ships the product. To satisfy this demand for packaging that performs, manufacturers and packaging suppliers are turning to Memjet’s [...]